The Gathering isn’t just a festival it’s an IP that India hasn’t seen before. 9 Chefs & 9 Artists come together to create 9 Unique Dining Experiences. For one weekend only. Backyard Collective came in to create a Content IP that hasn’t been explored digitally. A reality digital series created to be consumed on mobile devices. It’s time brands moved over aftermovies and owned content that tells their story.